Our Story

Behind every great brand is a great story. Ours is a tale of family, hard work, and a rebellious spirit.

 

Our grandfather, Etelvino, was a true original. A young immigrant from Spain, he found his calling as a longshoreman in the bustling port of Newark, NJ where he worked for 40+ years. His fearless spirit and unwavering work ethic earned him the nickname "Rebel".

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Today, his legacy lives on in Rebel Custom Studio. Every stitch, every design, is a tribute to his memory. We're proud to carry his torch and continue his story.

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